@lovefightwrite, the front page for
AlexTucker.ca does a good job of presenting clear CTA's (Optin and/or Contact), showcasing your services, and highlighting your resource page.
I think you're a few tweaks away from turning your front page, to a homepage. Technically, a front-page and homepage are the same thing, but we're I draw a distinction in the way it makes visitors feel when they come to your site.
I think you can make your site feel a lot more welcoming if (as
@Alex likes to say) you're able to
do more with less.
Right now you have a brief explanation of each service followed by a separate full description of each service. I'd remove the redundancy and try to make everything more succinct.
Please keep in mind that I am not a developer, designer, or coder, I'm simply a guy with lots of ideas and opinions. More qualified members of MD Forums can offer better suggestions.
With that said, here's what I would do:
1/ Use the
Gallery Blocks dropin to showcase your services. Each block should offer a brief description and a link/button to an internal page that fully outlines the offering.
2/ Add Testimonials to each service page to show social proof. You can do this by using tweet embeds, email screenshots, or via the
testimonials dropin (shortcode).
3/ In the header menu, I'd move the 'contact' link under the about tab and use
the beacon for my 'free consultation' offer. For the better part of 4 years I used the Beacon to amplify my consulting service in a subtle, but obvious way. You can read all about my experience with the beacon
here.
4/ If you do not want to install and use dropins, you might consider writing your front page like a blog post. It would live on your site as a page, but the content would be a little more personal if it's written as a narrative. Doing so would also give you a lot of styling options, without requiring you to install dropins. Doing this would give you the opportunity to showcase your personality and use your sidebar (if you believe in using sidebars) more creatively.
Personally, I think if you infuse your wit/personality into your copy—it will convert better.
@Jake O'Callaghan is really good at that so maybe he'll jump in with a few suggestions as well.
5/ You can also play with the font size and image used in the CTA above the fold, but if it's converting, leave it as-is. I'd also love go hear
@gauravtiwari 's thoughts on this.
Anyway, those are my thoughts. I hope they help, and more than that, I hope
@Alex and the Community can offer their insight as well.
Bottom line—your frontpage is good, and over time, you will see what's working and not working, thus, making changes that not only look good but feel good to you and your visitors.
*I did not proofread this so please excuse typos and grammatical errors*
